Improo: ecommerce operations in one place
A production-ready Payload and Next.js commerce system with storefront, checkout, customer experience, marketing, and operations workflows built into one codebase.
What this project includes
The seeded homepage now reflects the real capabilities found in this codebase instead of generic starter copy.
Storefront and catalog
Localized shop and product routes, search, filters, categories, variants, galleries, inventory states, and SEO-ready product data.
Customer accounts
Registration, login, wishlists, saved addresses, order history, secure guest-order access links, and product review workflows.
Cart and checkout
Cart state, guest checkout, Stripe payment intents, discount rules, VAT settings, shipping quotes, and pickup-point selection.
Inventory and reminders
Variant-aware stock, low-stock workflows, and back-in-stock reminders that notify shoppers when unavailable items return.
Operations dashboard
Payload admin tooling for orders, transactions, refunds, shipping labels, manifests, courier pickups, and tracking sync.
Growth and analytics
Consent-aware first-party analytics, GTM and PostHog support, report rollups, customer segments, newsletters, and automated campaigns.

Use the seed as a project walkthrough
The homepage now introduces the actual frontend and dashboard features that can be explored through the shop, account area, and admin panel.